One º Sacred Slow
Graedance’s handcrafted jewellery focuses on a post-modern analysis of the wearer - with a presentation of non-gendered pieces that are crafted not as adornment, but rather an extension of the wearer, designed to capture idea of fluidity in identity.
With the inaugural collection inspired by sacred rites of the past, the collection's campaign images were created to represent the harmony and discourse, and grey area between nature and construction. Presented as major tarot arcanas, these visuals were created to evoke the emblem and meaning behind these shamanic tools as reflections of the internal human state: the id (the moon), ego (the stars), and superego (the sun).
A change of fate.
Fortune and joy.
Mystery and illusion.
Hope and inspiration.
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Campaign
